website privacy policy

This is the privacy notice of Beautiful Dental Smiles. In this document, “we,” “our,” or “us” refer to Beautiful Dental Smiles.

INTRODUCTION

This notice informs you of our policy regarding all information we collect about you through our website. It outlines the conditions under which we may process any information we collect from you or that you provide to us. This includes information that could identify you (“personal information”) and information that could not. In the context of this notice, “process” means to collect, store, transfer, use, or otherwise act on information.

We take your privacy and confidentiality seriously. We understand that all visitors to our website are entitled to know that their personal data will not be used for unintended purposes and will not be shared with third parties without their consent.

We are committed to preserving the confidentiality of all information you provide to us and hope that you will reciprocate.

Our policy complies with UK law, including that required by the EU General Data Protection Regulation (GDPR).

The law requires us to inform you of your rights and our obligations regarding the processing and control of your personal data. We request that you read the information provided at www.knowyourprivacyrights.org.

Except as set out below, we do not share, sell, or disclose any information collected through our website to third parties.

THE BASES ON WHICH WE PROCESS INFORMATION ABOUT YOU

The law requires us to determine the basis under which we process different categories of your personal information and to notify you of the basis for each category.

If the basis for processing your personal information is no longer relevant, we shall immediately stop processing your data. If the basis changes, we will notify you of the change and any new basis under which we will continue to process your information.

  1. INFORMATION WE PROCESS BECAUSE WE HAVE A CONTRACTUAL OBLIGATION WITH YOU
    If you become a patient or agree to our terms and conditions, a contract is formed between you and us. To fulfill our obligations under that contract, we must process the information you provide, which may include personal information.

    We may use this information to:

    • Verify your identity for security purposes.
    • Provide our dental services to you.
    • Offer suggestions and advice on dental products and services to enhance your experience on our website.

    We process this information based on the contractual relationship or your request for us to use the information before entering into a legal contract. We will continue to process this information until the contract ends or is terminated by either party.

  2. INFORMATION WE PROCESS WITH YOUR CONSENT
    In certain situations where there is no contractual relationship, such as when you browse our website or request more information, you provide your consent for us to process personal information.

    We aim to obtain your explicit consent whenever possible, such as by asking you to agree to our use of cookies and through disclaimers on our contact forms.

    You may withdraw your consent at any time by contacting us at info@beautifuldentalsmiles.co.uk. However, withdrawing consent may limit your ability to use our website or services.

  3. INFORMATION WE PROCESS BECAUSE WE HAVE A LEGAL OBLIGATION
    We are subject to legal requirements and may need to process your information to comply with statutory obligations. For example, we may be required to provide information to legal authorities upon request or with proper authorization.

SPECIFIC USES OF INFORMATION YOU PROVIDE TO US

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

Information you give us: We may use this information to:

  • Send you general and marketing communications related to our dental services.
  • Notify you about changes to our services.
  • Ensure that content from our site is presented effectively for you and your device.
  • Provide third parties with statistical information about our users, but this information will not be used to identify any individual user.
  • Address enquiries and complaints relating to the website.

Information we collect about you: We will use this information to:

  • Administer our site and for internal operations, including troubleshooting, data analysis, testing, research, and statistical purposes.
  • Improve our site to ensure effective content presentation.
  • Maintain the safety and security of our site.
  • Measure the effectiveness of our advertising and deliver relevant ads to you.
  • Make suggestions and recommendations about dental services that may interest you.

Information we receive from other sources: We may combine this information with what you provide to us and what we collect about you for the purposes mentioned above.

We will not provide your personal information to any third parties for direct marketing without your explicit consent.

COMPLAINTS REGARDING CONTENT ON OUR WEBSITE

If you complain about any content on our website, we will investigate your complaint. If justified or legally required, we will remove the content during the investigation.

CONTACTING US VIA OUR WEBSITE

When you contact us by phone, through our website, or by email, we collect the data you provide securely to respond with the information you need. We store your request, our reply, and the personally identifiable information associated with your message (such as your name and email address) for tracking purposes. This data will be held securely online for three months, and we may also record this information within our practice management software.

COOKIES

Our website uses Google Analytics to help analyze how users utilize the site. This tool uses cookies, which are text files placed on your computer to collect anonymous log information and visitor behavior. The information generated about your website usage (including IP address) is transmitted to Google and used to compile statistical reports on website activity.

We will not use the statistical analytics tool to track or collect any personally identifiable information of visitors to our site. Google will not associate your IP address with any other data held by Google.

ACCESS TO YOUR PERSONAL INFORMATION

You may review or update personally identifiable information that we hold about you by contacting us. To obtain a copy of any information not provided on our website, send us a request at info@beautifuldentalsmiles.co.uk.

REMOVAL OF YOUR INFORMATION

If you wish to have your personally identifiable information removed from our systems, contact us at info@beautifuldentalsmiles.co.uk. Please note that this may limit the services we can provide to you.

COMPLIANCE WITH THE LAW

Our privacy policy has been compiled to comply with the law of every country or legal jurisdiction in which we aim to operate. If you believe it fails to satisfy the law of your jurisdiction, please let us know.

REVIEW OF THIS PRIVACY POLICY

We may update this privacy notice from time to time. Any changes will be posted on this page, and we encourage you to review it periodically to stay informed about how we are protecting your information. 

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